On August 24, 2009
Wegmans Takes a Bite Out of Back to School
Back to school doesn’t have to be just about notebooks and new jeans, and, given some cleverness, the season can provide various opportunities for a retailer to underscore the support it provides busy families. Wegmans is credited with being a clever retailer. The Rochester, N.Y.-based supermarket chain may only have 73 stores, but retailers visit from all over the world to see how, under one roof, it can incorporate everything from inexpensive private label grocery items to fancy cookware to wine departments combining low prices on favorite labels with bottles running in the hundreds of dollars, not to mention gourmet pastry shops and pan-Asian hot food bars that offer the equal of restaurant fare. The company even operates its very…
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