On August 24, 2009

Why Print Publishers Won’t Charge For Online Content

It has become all too clear that the retro-named Journalism Online, which is Steven Brill’s latest attempt to suck dollars out of the troubled newspaper industry, is nothing more than a scam, pure and simple. So, in an effort to help my colleagues in that industry avoid yet another financial disaster, I suggest a careful reading of Alan Mutter’s three-part series on his blog, “Reflections of a Newsosaur.” According to Mutter, “Even Steven Brill of Journalism Online, the foremost advocate for a global pay wall for newspaper content, says he believes no more than 10% of visitors will ante up for access to interactive news.” Let’s just do some simple math here. Behind Mutter’s post, let one commenter be your…

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