Magazine Machinations: The Surprise and Angst of Going Digital
The bankruptcy of Reader’s Digest is yet another reminder of the magazine industry’s weighty dilemma: Much of its branded print content is devaluing faster than it can be exploited online. As some general interest publications fall away and some savvy niche titles thrive on the Web’s long tail, the search for new business models is taking unexpected turns. Time Warner is inching closer to selling its legendary magazine portfolio of titles from Time and Sports Illustrated to Fortune and Smart Money. At the same time, Activision Blizzard is entering the magazine fray with a pricey subscription-only quarterly periodical for diehard World of Warcraft video game fans. Meredith is recasting its stable of domestic titles — including Ladies Home Journal, Traditional…
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