On October 21, 2009
A Small Business Guide to Social Media
At the launch of Small Business Week 2009, BT presented the results of a massive survey of SMEs. A sample of over 7,000 business people revealed 20 per cent were using social media in some way to promote their businesses. I had some questions for Mick Hegarty, strategy director at BT Business, who heads up the telecoms behemoth’s own social networking tool, Tradespace. BNET: One in five using social media is quite a surprisingly high number, considering the size of the sample. Why do you think so many have embraced the new technology? MH: For small businesses word of mouth is one of the most powerful ways of attracting and retaining customers, business social networking is now taking this online and enabling them…
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