Three Ways to Boost Customer Loyalty
The ability to fall back on a loyal and dependable customer base has undoubtedly helped many businesses weather the economic storm, but how do you go about establishing and then maintaining the loyalty of your customers? The legendary US business guru and public speaker, Jeffrey Gitomer said: “Customer satisfaction is worthless, customer loyalty is priceless” and “You don’t earn loyalty in a day, you earn it day-by-day”. The first comment may be provocative and the second blindingly obvious, but it’s surprising how many businesses have a confused view of their customers and how to keep them. The notion that customer loyalty takes time to cultivate stresses the long-term investment needed to achieve it might be hard to accept, when a quick-fix solution to your business is might be more…
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