On August 25, 2009
Anti-Bottled Water Campaigns Market the Tap
I recently wrote about an attack campaign against bottled water that used slogans like “Bottled Water: 98% melted ice caps, 2% polar bear tears.” The statements were obviously false, but in the fine print of every ad were the words, “If bottled water companies can lie, we can too.” I have since been alerted to two other campaigns against bottled water — which has faced not only increased criticism from environmentalist groups, but also questions from congress over the fact that bottled water is less heavily regulated than water from the tap. A New York company has been bottling local tap water and selling it, openly and proudly. But first and foremost, Tap’d NY encourages people to drink from the…
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