On October 21, 2009
DVR Viewership in Primetime Is Very Consistent 16-17 Percent
Last week’s Nielsen data on how many people were watching TV programs on a time-shifted basis, via DVR (as opposed to online), proved so interesting that an expanded list from my friends at Mediaweek of last week’s DVR viewership seemed worth posting. Data from the top 30 DVR-ed primetime programs (as opposed to last week’s top ten shows) demonstrates an amazing consistency in what percentage, on average, DVRs their favorite shows rather than watching them live. The average for this group of 30 shows was 16 percent of the overall audience for the program; the list of only the top ten from last week had an average of 17 percent DVR viewership. (Total DVR penetration in the U.S. is approximately…
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