On October 24, 2009
Target Fashions a Comeback from Recession with Carlos Falchi, Jean Paul Gaultier
Despite the expansion of food operations in its latest generation discount stores, Target has continued to promote fashion and, as sales trends improve, the company could style something positive out of the recession. Target lately has managed to convince a number of fashion designers to step back from department and specialty stores and produce limited edition product lines that it sells in a set time frame. In a way, it’s a refinement of a long-standing Target strategy that put fashion names in its stores and kept them there just as long as they remained popular. When sales slipped in the store, the labels slipped out of the store. In the latest turn on the strategy, Target has set its sites…
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