On October 26, 2009
The Four CSR Ambitions
I am not sure who first said something like “what gets measured gets done” [often attributed to Peter Drucker – ed] but it was a very wise statement. It is particularly true when we think about corporate social responsibility (CSR). Until recently the CSR section of a company’s annual report was a hastily gathered together series of statements about initiatives with some nice pictures of people doing green and responsible things in the community. These days leading companies take a much more rigorous approach and are coming close to making CSR commitments mainstream. A good example of this would be the recent report from Marks & Spencer. Whilst we still have some way to go before CSR commitments receive the same level…
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