On October 27, 2009
Disruptive Innovation: Sending a Beer Cooler Into Space for $150
Spending just $150, two MIT students recently launched what amounted to a styrofoam beer cooler equipped with a camera and GPS tracker to a height of 93,000 feet at the edge of space. That’s Long Island in the photo at left. Pass the Budweiser. Great stunt, but so what? Innovation expert John Sviokla takes inspiration from the simple creativity showed by the students to draw up a disruptive technology toolkit. “Not only is this story inspirational to someone like me … but it points out how the minimum efficient scale of doing fantastic things is getting orders of magnitude lower in some industries. This lower cost of entry can be magnified and accelerated when you have someone come to the…
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