On November 5, 2009
Faced with Walmart and History, Retailers Can’t Avoid Deep Holiday Discounts
Retailers would love to avoid the disastrous discounts that they were forced to launch in the last holiday season, but research from Ball State University suggests they won’t be able to avoid them. With 70 percent off signs still haunting the nightmares of many retail executives, consumers are dreaming of how far they can make their dollars stretch in the holidays. While many began shopping early, a major motivation was having plenty of time to find bargains. Recent evidence that online shoppers are holding back from purchasing suggests that consumers are becoming even more eager to play chicken with retailers, taking the risk that they may not get some of the goods they want by waiting for retailers to lose…
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