On November 6, 2009
EVs Need to be Sexy and Sell the Sizzle, says Merrill Lynch
Electric cars and plug-in hybrids will need to sizzle to succeed, says Merrill Lynch. Sometimes it’s the intangibles–like leather seats or a nicely designed rear fender–that determine the cars people buy. The good news is that many players, especially smaller companies such as Tesla and Fisker, recognize that.
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