Stanford Prof: Why You Need a Communications Strategy
J.D. Schramm of Stanford’s Graduate School of Business (GSB) helps students develop their verbal and written communications skills in several very hands-on course offerings. In an era of texts and Tweets, he believes that strong communications skills can give individuals a leg up in their careers and that great communications should be used for strategic advantage by more companies. He also delivered the most organized answers this reporter has had the pleasure of transcribing. BNET: What do you try to emphasize in the communications courses at the Stanford GSB? Schramm: Our flagship course is Strategic Communications, which is a full quarter-long class. About 80 percent is presentation skills and 20 percent is business writing. We look at how we…
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