On November 21, 2009
Costco Challenges Coke and the Stakes Could Be High
Costco (Cost) is no longer restocking Coca-Cola (KO) products in a shot across the beverage maker’s bow on pricing, one that could have some significant ramifications As Bruce Watson of Daily Finance pointed out in a blog post last week, Walmart pressure on Coke for better pricing is the root of the dispute. Walmart has hammered away at soft drink makers for decades. Even 20 years ago, before it had shifted over to supercenter operations, it wasn’t unusual to see a pair of massive Coke and Pepsi (PEP) end caps in Walmart discount stores bracketing an even more massive double end cap of Sam’s Cola. But if the Coke and Pepsi already were priced low, 89 cents or so in…
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