On November 23, 2009
Sears Face(book)s Black Friday
Give Sears Holding (SHLD) credit for making the most out of Black Friday, as it’s not only squeezing the event for all its worth without actually discounting more deeply than other retailers, but it’s also using initiatives revolving around the date to boost its social networking initiatives. Of course, the company got a lot of attention as October ended by running a Black Friday sale on Halloween weekend. An interesting aspect of the sale was that the discounts offered were pretty reasonably, at least from the Sears perspective. The company offered 10 percent off national brands in its strongest categories, tools and major appliances, and 20 percent off its popular Craftsman and Kenmore labels, which have margin advantages built in…
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