On November 24, 2009
Study Showing Drug Ads Are Linked to Higher Prices Has Flaws
A new study of direct-to-consumer (DTC) prescription drug advertising says that spending on promotion may be associated with increases in drug prices. The study reopens the debate about whether DTC actually works, and if so, whether it affects drug prices. More importantly, the study’s limitations underscores the need for a large, comprehensive study on whether DTC affects drug prices — something that has never been done.
0 Comments