On December 7, 2009
Google Gets Into Storefront Promotions
It’s long been possible to prove a business’s popularity by putting stuff in its window; newspaper reviews and/or a lot of customer’s written comments could do the trick. Google’s offering a higher-tech approach, however, with the release of bar code decals and a "Favorite Places on Google" program.
Google started by sending stickers to 100,000 local businesses. Business owners are supposed to put the stickers in their front windows, and then consumers can scan them with their smartphones and see reviews or access coupons.
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