On January 18, 2010
A/B Test Case Study: Single Page vs. Multi-Step Checkout
This post is contributed by Janis Lanka, who manages front-end development for Elastic Path Software.
A little while back, I wrote on Elastic Path’s Grep Community blog about our decision to change to a two-page checkout process. We piloted this checkout process on the Hockey Canada Store with the main goals being to reduce abandonment and […]
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