On February 1, 2010
                
             
                  
                        
                           
                      
                                                                
                               
                               
                               
                                
                                                            How To Optimize Pay Per Click Advertising & Control Costs
Every client I talk to who’s using Pay Per Click (PPC) as part of their online marketing mix voices some level of concern about cost and ROI, and for good reason. With…

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