On February 2, 2010
                
             
                  
                        
                           
                      
                                                                
                               
                               
                               
                                
                                                            The Highs and Lows of a Holiday Gift Card Conversion
        
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                                    The Holiday (online) gift shopping saga continues! First, I was buying water bottles, and now I’m shopping for a gift card to send to some relatives.
Instead of taking you through the somewhat exhausting 11-step purchase process I went
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