Can We Harness Crowd Collaboration?
Crowds act co-operatively in emergency situations, according to one of the latest posts on the British Psychological Society blog. According to research published in the September edition of the ‘British Journal of Social Psychology’ by John Drury and colleagues, people tend to act altruistically towards others, even complete strangers, in a mass-meeting during an emergency. Drury et al conducted interviews with people who experienced a number of emergency situations, including the crush at Hillsborough and the Harrods bomb attack. The subjects recalled people helping each other, rather than looking after their own welfare at a ratio of four to three. The respondents who reacted positively said they had a feeling of a shared fate with those around them and a sense of…
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