On August 27, 2009
Is Your CRM System Blocking Sales?
It’s a complete myth that CRM automatically makes sales teams more productive. In fact, there are many cases where CRM has made it much more difficult for sales teams to actual sell. Here are the five red flags that your CRM system is more bother than it’s worth: Red Flag #1. Nobody on the sales team wants to use it. It’s a bad sign if the sales manager has to pressure the reps to use tye system – like by threatening to withhold commissions if they don’t. RULE: Sales reps ALWAYS embrace technology that helps them sell and ALWAYS resist technology that wastes their time. Red Flag #2. The system enforces somebody else’s “best practices.” No single set of “best…
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