Publix Joins Supermarkets Developing Hybrid Stores, This Featuring Organics
Hybrid store concepts are suddenly all the rage among supermarket operators, and now Publix is planning to open a hybridized supermarket concept that combines elements of its standard format and it’s GreenWise Markets. GreenWise Markets emphasize organic and natural foods although they also offer some conventional fare as a convenience to shoppers, said Publix spokeswoman Shannon Patten. The new store, to debut in the second half of 2010, will take operations as developed for GreenWise and adapt them for more conventional surroundings. “We’re going to take best of Publix GreenWise Markets and infuse that into a traditional Publix supermarket,” Patten said. Patten asserted that the company’s customers are more interested than ever in natural and organic products. Publix recently introduced…
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