On March 3, 2010
                
             
                  
                        
                           
                      
                                                                
                               
                               
                               
                                
                                                            A/B Test Case Study: Can Split Test Results Be Trusted?
In the spirit of the Winter Olympic games that ended last week, I would like to talk about the “winner” of the final A/B experiment we did for the Official Vancouver 2010 Olympic Store. We already achieved significant improvement…

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