On October 19, 2009
“Green” Gen Y Not Walking the Walk
The recent release of two rankings of the environmental commitment of American colleges, provides the Greenbiz blog with an opportunity to again highlight a lesser known fact about young adults: while they consistently report the greatest commitment to green issues, Gen Yers — at least those living across the pond in the UK — are also the most wasteful of the generations: The study, commissioned by IBM, found that young adults in Generation Y — the folks currently aged 18-24 — had both the highest levels of awareness of environmental issues, and were the biggest wasters of energy and water in the country. “The good news is that Generation Y is showing clear concern for environmental issues,” said Jon Z…
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