On March 15, 2010
Ad Agencies! Drop the Consultant-Phobia, Stick to Your Knitting… and Profit
Shipments of Bud Light fell 2.5% last year, and it’s all the fault of management consultants at Anheuser Busch Inbev (BUD).This news should be welcomed by everyone in the ad agency business who has ever feared the encroachment of consultants
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