On February 25, 2010
Burger King’s Franchise Missteps May Flame-Broil It For Some Time
With the recent news that Burger King (BKC) is pulling the plug on its $1 double-cheeseburger promotion, we’ve found the bottom in the dollar-menu wars. Unfortunately, the ill will generated by BK’s insensitivity to the concerns of its franchisees will
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