On October 14, 2009
Critics Soak Pepsi’s Pickup Line iPhone App
PepsiCo is facing criticism for an iPhone application that promises to help men “score” with two dozen stereotypes of women by giving users pickup lines and a scoreboard to keep track of their conquests. An apology by the company — which is using the app “Amp Up Before You Score” to market its Amp energy drink — is igniting more online criticism.
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