On September 28, 2009
Does Apple’s Apps Boom Signal Consumer Rebound?
Apple’s latest milestone — topping two billion App Store downloads to iPhones and iPods — could be a telling indicator of consumer willingness to pay for content even in a depressed economy. It took less than six months to log the most recent one billion app downloads, which was nearly twice as fast as users downloaded the first one billion apps after Apple’s store opened in July 2008. The Apple faithful are downloading an accelerated 10.5 million content and service apps per day, some of them for free. With 50 million iPhone and iPod touch users worldwide, that is tantamount to 40 apps downloaded per every device sold. Apple retains 30 percent of App Store sales, which is about one…
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