On September 11, 2009
Don’t Like Your New GM Car? Bring it Back
Think back to the lemons you’ve owned. Don’t you wish they’d come with a moneyback guarantee? Believe it or not, General Motors cars now come with exactly that. Customers will have between 31 and 60 days to bring back their cars or trucks. The Atlantic calls it “an extended test drive.” One of the incentives is that, as part owners of the bailed-out GM, consumers will be investing in their own self-interest. In trying to get across the message that American cars are good again, GM Chairman Edward E. Whitacre, Jr., who comes tailor-made with a folksy Texas accent, will appear in “May the Best Car Wins” ads that start Sunday. Here’s a sample: GM appears to be counting on the…
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