Dora Launch Timely for Kmart, But Macy’s and Pathmark Make Latin Mark, Too
Kmart has announced that it is launching a new licensed product line featuring Nickelodeon’s popular Dora the Explorer character, and it’s timing couldn’t be better. The launch certainly won’t be the first for the Dora character. She already adorns all kinds of kids merchandise and, in fact, is probably the only Nic character today that rivals the popularity of the wildly successful SpongeBob SquarePants, who draws about 70 million viewers monthly, according to Nickelodeon’s parent Viacom. Dora the Explorer has been rated the top pre-school program on U.S. television, the company stated. What Kmart is launching is a particular line it will be handling exclusively dubbed Dora Loves Puppy. It will include apparel, toy and other goods ranging from bedding,…
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