Heinz Still “America’s Favorite Ketchup”
Not withstanding the global economic slowdown, H.J. Heinz got its fiscal 2010 new year off to a good start, reporting sales gains of 4.5 percent (adjusted for foreign currency changes), according to its quarterly filing. Net pricing increases of six percent, however, offset volume declines of 4.3 percent. Can the food company, known for Heinz ketchup, Ore-Ida frozen potato label, and other name brands, continue to pass along its commodity costs without driving financially pressed consumers away to cheaper store brands? From the company’s factory kitchens to the grocery store, the company uses a variety of raw foods (such as tomatoes and potatoes), sweeteners (including cane sugar and high fructose corn syrup), and containers (made of glass, metal, plastic, paper,…
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