On August 18, 2009
Jack Covert Selects – The Anatomy of Buzz Revisited
The Anatomy of Buzz Revisited: Real-Life Lessons in Word-of-Mouth Marketing by Emanuel Rosen, Broadway Business, 384 pages, $15.95, Paperback, February 2009, ISBN 9780385526326
One of the first books I recommended when I started writing Jack Covert Selects reviews in 2000 was Emanuel Rosen’s The Anatomy of Buzz. Ahead of his time, Rosen wrote the first book […]
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