Kroger, Macy’s May Squeeze Target with dunnhumby Relationship
A move by dunnhumbyUSA to open New York offices as it expands business with Macy’s could have a significant impact not only on the department store chain but on Target, as well. The strategic marketing company, which specializes in gleaning information from loyalty card operations, could put the squeeze on Target, pressing an upper clamp labeled Macy’s and a lower designated Kroger. Word about the New York offices came as dunnhumbyUSA announced that it had an expanded a contractual partnership with Macy’s. It will continue to analyze Macy’s shopper sales data, develop customer segmentation models and work with the Macy’s organization to apply the information developed. Kroger is the majority investor in dunnhumbyUSA, which was set up with the London-based…
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