On August 26, 2009
Macy’s, J.C. Penney Vie for Hip, as in Youth Fashion, Not Replacement
Macy’s has embraced more mainstream and celebrity brands of late from established – in some cases fairly described as aging – fashion plates as diverse as Tommy Hilfiger and Donald Trump, but now it’s rolling out a new, urban-oriented fashion line from designer Rachel Roy. However, the Roy move to grab a younger, hipper shopper is being contested, by J.C. Penney, itself a retailer trying to shake skepticism that it can run nearer the front of the fashion pack. The Rachel Rachel Roy collection has been placed at about 80 select Macy’s stores – and preparing to launch on the retailer’s website — in time for the fall fashion season in what the company characterizes as a “fresh and edgy…
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