On August 29, 2009
Michael Jackson’s Death Worth $67 Million to the Magazine Biz
Back in late June, several days after Michael Jackson’s death, I figured that the demise of the “King of Pop” would be a shot in the arm for the magazine business. But I wasn’t expecting it to be this big. MagNet, which follows these things, says that so far the magazine business has benefited to the tune, forgive the pun, of $67 million — $55 million of that coming from special tribute editions. Crazy. As Nat Ives points out in the Advertising Age story covering this data, the uptick won’t be reflected in about-to-be-released data from the Audit Bureau of Circulations covering first half 2009 magazine sales. Jackson died too late in June for the MJ effect to be a…
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