On November 26, 2009
New Print Alliance Getting Ready For War — A Decade Too Late
According to the New York Observer, Conde Nast, Time Inc., and other magazine publishing powerhouses are discussing coming together, a la the Super Friends, to monetize their digital content, but even a rock-solid virtual wall won’t help them get money like 1999. In fact, it may further alienate customers –- who may have even more reason to turn to the free resources already available. The rumoured group, to be launched by Time Inc. Executive Vice President John Squires, will be finding ways to charge what has already been free for more than a decade. Squires gave a solid “no comment” to the newspaper, but in an Observer interview earlier this year he said, “Unlike books and music, I think [for…
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