On October 31, 2009
NHK, Japan’s Public Broadcaster, Starts Giving Its Videos Away
Few things are ever certain in this world, but one of them is that whatever trends in the media industry might seem dominant at any particular moment here in the U.S. will almost certainly be directly contradicted in Japan. So, it is with great pleasure that I break this news: While U.S. publishers of all types struggle with how to erect paywalls and therefore better monetize their online content, the giant Japanese public broadcasting system, NHK, has suddenly decided to start giving video content away free — for anyone (in Japan, at least) to use in any way they wish, as long as it is for non-profit purposes. The NHK Creative Library launched today, on Halloween. The videos seem to…
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