Online Consumers Say: Don’t Know Me, Don’t Charge Me
News that two-thirds of Americans object to advertisers tracking their online movements — even if it is to provide more relevant product and service information – could jeopardize the use of target marketing to underwrite content costs. The result could be consumers paying for more of what they want. The new findings of a survey conducted by the University of Pennsylvania and the University of California, Berkley, suggesting consumers’ heightened privacy concerns about behavioral advertising, could encourage some producers and distributors of professional content to begin charging users instead. A fierce debate is raging over emerging business models such as how to pay for the creation of television, film, newspaper and magazine content that shows up free online. There is…
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