On October 23, 2009
PepsiCo Kills ‘Amp Up Before You Score’ iPhone App
After a week of controversy, PepsiCo has decided to do away with an iPhone application made by Amp energy drink. The application, called “Amp Up Before You Score” let players choose pick-up lines to use on a bunch of different types of women — i.e. “sorority girl,” “nerd,” “treehugger,” etc. — and then keep track of and brag about their successful conquests. It was attacked from many corners as sexist and crude. The most interesting thing about the story is the role played by Twitter and the simple tag “#pepsifail.” I’d never even heard of Amp before this controversy, and the fact that a random energy drink company was getting flak for a sexist iPhone app would probably not have…
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