On May 14, 2010
Peter Arnell, Advertising’s Anti-Midas, Writes a Book — About Why He Eats 50 Oranges a Day
Peter Arnell, the adman behind the Tropicana redesign disaster and the $1 million Pepsi logo document, has written a book about his obsession with oranges: he eats 50 a day and carries them with him in a basket at all
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