On September 29, 2009
P&G Links Serena Williams’ Tirade to Tampax in Campaign From Leo Burnett
It’s politically incorrect to accuse women of being psychotic during their periods — unless you’re Procter & Gamble and you have an endorsement deal for Tampax with Serena Williams. P&G’s new campaign for the tampon (from Leo Burnett) shows Williams firing a tennis ball at “Mother Nature,” who is trying to give Williams a red-boxed “gift.”
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