Philly Wants Retailers to ‘Be In On It’
A group of civic organizations in the City of Brotherly Love recently launched an ambitious Web site that they hope will attract more retailers to Philadelphia. Called Be In On it, the site is operated by the Philadelphia Retail Marketing Alliance, an entity with representatives from the city government, chamber of commerce, the convention and visitor’s bureau and other groups. Especially interesting (and entertaining) are some strong testimonial videos by representatives from major chains touting the city. Simon Doonan, Barneys New York’s creative director, says when his chain opened up a Co-op store Center City in April it was “long overdue.” “If you’re not going to Philly regularly, then you’re not groovy,” he said. Ed Goldberg, a Macy’s senior vice…
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