On October 23, 2009
Priceline Is Weak Sauce for Shatner’s Hype
As I got ready to jump off at the next stop on my whirlwind tour of travel-planning Web sites, I found myself in the grip of something close to excitement. Trying out Priceline.com was going to be a new experience for me as well — but it already felt familiar, thanks to my beloved William Shatner (hello, fellow Trekkies) and his branding of the site.
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