On September 30, 2009
Publicis Numbers on Razorfish Acquisition Don’t Add Up
Some interesting discrepancies have arisen regarding the revenue and profitability of Razorfish, the interactive ad agency acquired by Publicis from Microsoft for $530 million. In a presentation to investors, Publicis boss Maurice Levy told analysts that Razorfish’s “FY June 30, 2009” revenue was $380 million (see slide 15). But in a Sept. 22 presentation by Microsoft, the company reveals that Razorfish’s FY09 revenue was only $360 million (see slide 7).
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