Sam’s All Business for Hispanic Heritage Month, as Walmart Boosts Latino Initiatives
Sam’s Club is taking its own unique approach to celebrating Hispanic Heritage Month, one that combines its desire to attract an increasingly important consumer group and to reinforce its position as the club for small business. Sam’s Club is working with the United States Hispanic Chamber of Commerce to launch a nationwide contest, Como Si: Doing Business Today for Tomorrow! The contest will be a promotional vehicle for the chamber as well as the retailer. To enter the contest, participants upload a video running between one and two minutes to www.comosidoingbusinesstoday.com describing what they have done to – as a company statement put it — “keep up and keep going” in today’s tough economic environment. Representatives from the chamber will…
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