On September 23, 2009
Strategic Insights for Creative Industries from HBS’ Elberse
Anita Elberse of the Harvard Business School is just as likely to be analyzing 30 Rock as she is a 10-K. She specializes in studying the strategies of media and entertainment companies and passing the lessons along in her class “Strategic Marketing in Creative Industries.” BNET: Compared to many business school professors, you have some very unusual areas of research. How did you decide on your areas of focus? Elberse: Most professors focus on a certain topics, but I made a choice to focus on a set of verticals, and was fortunate that such a choice is possible at HBS. All of my research revolves around entertainment, media, sports and related industries, which is obviously very exciting, and coming to…
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