On August 18, 2009
Why Aon’s £80M Deal With Manchester United Is Undervalued and What It Means for U.S. Sports Marketing
Non-Americans know that football sponsorships — even Manchester United’s colossal £80 million/$125 million deal with Aon — are hugely undervalued. They deliver multiples of the exposure a brand would get through regular advertising yet are sold at a considerable discount.
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