On October 21, 2009
Why Havas Wasted Its Time Pitching WPP’s Danone Account
Why did Havas’ MPG unit bother to pitch Danone Group’s £25 million media business? Ever since WPP’s Mediaedge:CIA won the business last week, this question has been nagging me. It is no secret that in December of last year WPP acquired Danone’s CRM unit, and Danone in turn appointed Y&R Brands to head its CRM efforts in France.
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