3 Free Ways to Amp Up Your Customer Service Today

On September 20, 2011

How I Did It: The TOMS Story

Blake Mycoskie explains why he jumped into the shoe business to Start Something That Matters.No tags for this post.


On September 20, 2011

How Should B2B Companies Handle Twitter “Handles”?

If you're a B2B marcom pro considering extending your social presence to the Twittersphere, you need to think about how to set up your Twitter handles—the @name—to avoid future issues. I advise clients against using colleague names for two reasons.…


On September 20, 2011

US Agencies Relying on Antiquated Financial Management Systems

Federal agencies are woefully deficient in using modern information technology tools to manage their financial data. Despite calls from Congress and the White House to improve financial data management, agencies "employ a tangled web of disparate manual


On September 20, 2011

The Coming Irrelevance of SEO

Before planning the next set of revisions to your e-commerce website, you might consider that consumer behavior is changing -- and search engine optimization (SEO) is becoming less important. Thanks to improvements in trust and safety, as


On September 20, 2011

Netflix’s Bold Disruptive Innovation

Every now and then, the business world presents us with a lab experiment that we can observe in realtime. Netflix's announcement that it is splitting off its DVD-by-mail business from its streaming business is just such an experiment. The DVD…